Keep Wales Tidy

Keep Wales Tidy: A National Visual Library Focus: Environmental impact, community action, and commercial versatility. A selection of images from multiple projects: Commissioned by the national environmental charity Keep Wales Tidy, this project involved a multi-day journey across Wales to create a comprehensive image library. The brief required a balance of extremes: documenting landscapes burdened by litter alongside the breathtaking, restored beauty of the Welsh countryside. To support the charity’s marketing team, I produced a versatile suite of images designed for diverse applications from government reports and educational publications to social media campaigns. Each shot was composed with "copy-space" in mind, allowing the design team to overlay text and data without compromising the visual impact. This library now serves as a primary tool for measuring impact and inspiring volunteer action nationwide.